Brand

Brand kit

The building blocks of the Qash identity, logo, colors, and type. Keep the mark clear, the palette restrained, and the type clean. When in doubt, give it room to breathe.

Logo

The full lockup is the primary expression of the brand: the colored mark paired with the “qash” wordmark. The wordmark adapts to its surface, ink on light, paper on dark, while the mark keeps its blue and green. Preserve clear space around it equal to the height of the mark, and never recolor, stretch, or add effects to it.

Logo icon

The “Q” mark stands in for the full logo where space is tight, app icons, favicons, social avatars, and loading states. Use it on a solid surface with generous padding; don’t crop or place it on a busy background.

Color palette

The palette embodies a modern, balanced, and trustworthy identity. Palatinate Blue leads as the primary tone, supported by Seafoam Green and Flameburst Orange accents that convey growth, energy, and innovation, over a neutral grey scale.

Neutrals · click a swatch to copy

Typography

Inter Tight carries headings and body. JetBrains Mono handles labels, codes, and eyebrows. Anton is reserved for oversized display wordmarks, and Barlow is the product-UI face. Tighten tracking on large headings; keep body relaxed.

Visuals

Illustrations combine 3D depth with modern material design. Keep them clean, tactile, and purposeful, never decorative for its own sake.